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Advertising

  • The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
  • Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled.
  • Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet, and billboards.
  • Advertising clients are predominantly for-profit corporations seeking to increase demand for their products or services.
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