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Marketing

  • People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
  • Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
  • Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
  • Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
  • Marketing’s primary aim is generating a competitive advantage relative to its competitors.
  • Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
  • make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
  • make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • develop plans for advertising, sales promotion, public relations, personal selling and sales management

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Your search resulted in: 3 position(s)

Training and Marketing Manager
Uniservices

Auckland Central, North Island, NEW ZEALAND, 1010 Full Time 30 Aug, 2010


Seeking an enthusiastic and skilled Training and Marketing Manager to develop and manage a coherent, industry-relevant, financially sustainable training program and to promote and market IESE using various media.

Job Category: Marketing

Don't miss this boat!
salt

Auckland Central, North Island, NEW ZEALAND, 1010 Full Time 10 Aug, 2010


Feel like your career has not been headed in the right direction of late?

Job Category: Marketing

Communications Advisor
Global Career Link

Auckland Central, North Island, NEW ZEALAND, 1010 Full Time 05 Aug, 2010


Experienced communications writer and advisor required for a major NZ company based in the central city.

Job Category: Marketing

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